Often MailBuild users create one or two major templates for each client - perhaps the standard monthly newsletter template, and maybe an announcement format. That will meet most of their needs for email marketing.

However, if you would like to provide more value to your clients, and give yourself the opportunity to get some additional income from either template production charges or an increased number of campaigns, think about offering some more specialized templates.

What do we mean by 'specialized'? The idea is to think about ways that your clients can use email marketing outside of their normal practices. That might mean a special '10% off sale' campaign, or a special offer to their top customers.

If you can come up with these ideas for them, and then provide custom templates to suit those campaigns, you can help your client increase their business, and increase your own billing income too.

Here's a couple of examples to get you started:

• A "10% off" sale
  You could create a template that is very much focused on a single idea - it would be designed differently than a normal newsletter template, perhaps with a 'sale!' badge or banner and an image header that focuses on the savings.
  
  Design it so that there is a repeater for some of the top discounted items, and make sure the email has big 'call to action' buttons at the end.
• A 'Forward to a Friend' focused template
  You could combine this with a discount voucher offer, and create a template that your clients can send that really focuses on encouraging people to forward it to their friends. Also, make sure the email links prominently to a subscribe form, so that your client can build their list.
• Favourite customers
  Encourage your clients to send a special email to their top customers or most frequent readers. Help them use custom fields and segments to create a list of those top customers they can send to, and give them a special template that is designed to make those customers feel special.
  
  Think about how you would design for people who know your client's brand well, as opposed to people who might be just new. How would the wording change? Perhaps the logo is not as important for those people?

If you can come up with some smart ideas to help your clients get more value from their email lists, they will love you for it, and you may end up benefiting directly from their increased sending.

I'm sure you can come up with something even smarter for your clients, and we'd love to hear about it in the comments!