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Reselling MailBuild Case Studies: EngineActive

Posted by David Greiner on March 28, 2008 11:23 AM

Screenshot of the EngineActive web siteToday we've published another great rebranding success story from Australian-based Engine Active. I sat down with Michael Troy, the brains behind the rebrand to find out why he decided to go down this path, how he approached the entire process and any tips he might have for other designers considering doing something similar.

Michael had some great advice on the marketing side of things, particularly his unique idea for their 'partner program'. Check out the full case study for all the juicy details.

If you're having some success re-branding MailBuild and want to share your experience with your fellow designers, please let us know. We love highlighting how clever you guys are.

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