Slew of small updates go live
Posted by David Greiner on December 18, 2007 2:00 PM
In our continued effort to make MailBuild as reliable and smooth an experience as possible, we've just pushed more than 20 new updates and fixes live. None of them are significant new features or anything that really stands out, but collectively they show how we're continually working on improving the app based on all the great feedback and suggestions you all keep sending our way.
Here are a few of the highlights...
Prevent email harvesters from grabbing your email address
If any of your customers have a problem logging in to their accounts, we provide your contact details so they can get in touch with you directly via email. Nasty email address harvesters could then find this page and add your address to their own spam databases. We're now encoding that email address to keep your email address safe.
Long links are now easier to read in your reports
If you included very long links in your newsletter, our reports made it difficult to see the full URL your subscribers might have clicked because we'd only include the first 50 or so characters. Now we show the first 25 and last 25 characters so you can be sure exactly what links in your email are popular.
Better bounce reporting for plain text campaigns
We've expanded our bounce reporting for plain text emails to include the reason why that email address might have hard or soft bounced, making it easier for you and your clients to diagnose exactly what happened.
Making it easier for your Hotmail recipients to unsubscribe
As you know, if a client's subscriber no longer wants to hear from them they have 2 options - mark it as spam or try and find the unsubscribe link. By including a special line in the header of every email we deliver for your clients, all of their Hotmail recipients will now see an "Unsubscribe" option at the top of the email that they can click to remove themselves from your list. Here's an example of thow this will look.

This new feature goes a long way towards reducing false positive spam complaints by encouraging your client's recipients that are no longer interested to take the unsubscribe option. The unsubscribe option will be visible to every subscriber that's marked your client as a safe sender (or added them to their contacts). If your client has ever received spam complaints from their Hotmail recipients, you'll know just how important this is.

2 total comments:
Great tweaks, I especially like the hotmail feature. In one of our clients latest campaigns all spam reports (.2 %) were Hotmail and Im sure that most could have been prevented by this feature.
Great job guys, keep them coming. Would love to get a sneak peek on your plans for 2008 - even if they're tentative.
Cheers,
Thijs
This is great! Most of my clients are in Mexico and Hotmail is the dominate email. It seems even people that sign up for list get trigger happy with the spam button in Hotmail.