Our brand new suppression list feature we mentioned a little while back was rolled out over the last few days. All went very smoothly and they are now available to all your clients under their Manage Subscribers tab. You'll notice that each suppression list is populated with all the unsubscribes from any previous lists in that client's account. This ensures that moving forward anyone who previously unsubscribed cannot be added to any new subscriber lists.

By default, each suppression list will store anyone who ever unsubscribes, hard bounces, marks your client's emails as spam or soft bounces over multiple campaigns. To ensure these individuals are never emailed again, any email addresses in your suppression list cannot be added to any of your client's subscriber lists.

Accessing the suppression list

Every client now has their own suppression list, which they can access at any time from the subscriber list index page, pictured below:

Once they access their suppression list, they can easily add and remove addresses they'd like to be included. Here's the main screen for a suppression list:

Controlling which of your client's lists use the suppression list

While all of your client's lists add any unsubscribes to the suppression list by default, you can turn this on or off on a list-by-list basis. If you'd like to ensure a particular subscriber list does not scrub any new subscribers against the suppression list or update it with any unsubscribes, head into the "Unsubscribe Options" for that list:

You'll now notice a setting at the top of "Unsubscribe Options" that lets you set how any unsubscribes are handled. If your client would like to ensure this list never uses the suppression list, they can select "Only unsubscribe from this list". If they'd like any unsubscribes to be added to the suppression list, which we recommend, they can select "Unsubscribe them from all this client's lists".

Your clients can change this setting at any time. If they decide to change their subscriber list so that it hooks into the suppression list, they'll be given the option to make updates to both lists.

These options allow your clients to instantly add anyone who previously unsubscribed from that list to the suppression list. They'll also have the option to scrub all of their active subscribers in that list against the suppression list.