Price reductions for foreign currencies
Posted by David Greiner on November 21, 2007 6:56 PM
Boy how things can change in 6 months! When we originally set the foreign currency prices for MailBuild, we tried to take into account a decent amount of historical data for each currency. We wanted to avoid the need to make lots of small price changes, which would be a hassle for you to constantly communicate back to your clients. We also wanted to avoid having to raise our prices, which no one likes either.
New foreign currency prices
As of next Wednesday (that's the 28th of November), we'll be lowering our prices for a number of currencies to bring them more in line with current exchange rates and keep our pricing fair. This includes a significant reduction in our Canadian dollar pricing and a nice drop for Euro and Australian dollars. Our Great Britain pound and US dollar prices will continue to remain the same.
| Currency | Delivery Fee | Cost/Recipient | Delivery Fee | Cost/Recipient |
|---|---|---|---|---|
| OLD | NEW | |||
| Euro | €5.00 | 1 cent | €4.00 | 0.8 cents |
| Canadian dollars | $7.00 | 1.5 cents | $5.00 | 1.1 cents |
| Australian dollars | $7.00 | 1.5 cents | $6.00 | 1.3 cents |
You might have noticed that these figures are not exactly on par with the current exchange rates. Unfortunately we can't match them to the cent because of conversion fees we pay on foreign currencies. We tried hard on this one, but I'm afraid we just couldn't make it work. Of course, if the market changes so dramatically again in the next 6 months there may be another tweak in either direction.
When these price reductions go into effect next week, you won't have to actually do anything if you're marking your clients up, you'll just start earning more profit for every email they send. For those not marking their clients up, your client will see a nice saving for the next campaign they send.
On a side note, we'll try and continue giving notice of any significant changes like this in advance. We realize that many of you need to communicate these changes back to your clients, and it's never a good look if the client sees it before you do. We're also considering adding a simple alert mechanism to the dashboard of all admin account holders to keep them in the loop.

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