It's 10 O'clock - do you know where your client is?
Posted by Mathew Patterson on October 18, 2007 3:53 PM
Without wanting to take on the alarmist tone of those commercials, it is important for you as the MailBuild account owner to keep an eye on what your clients are getting up to in your account.
First off, it's just good business. If you know what your client is sending, and who they are sending it to, you can make suggestions to them about new templates they could use, or smarter segmenting that could improve their results. It's good for them, and good for you if they get more value from their emails.
Secondly, you are responsible for making sure your clients are only sending to people they have permission to email. If you don't take on that responsibility, then spam complaints can result in the closure of your whole account. Of course, we understand that in some cases you do your best to explain permission and require reminders and things still go wrong.
Don't forget our permission handouts which are great to give to new clients.
We've got some ideas about ways to make it easier for you to get an overview of what your clients have been doing, but we'd love to get your ideas too. Leave us a comment about the kind of client related information you'd like to see made more accessible.
4 total comments:
I think this is a great idea. For me, I would like to receive an email every time one of my clients sends a campaign. The email could give me a brief summary: name of campaign, number of recipients, sent date/time and a link to the web version for quick reference.
Or a better idea (for me) would be to have a "Client Activity" page built into the admin account.
Jason, those are great ideas. I'd like a couple more RSS feeds to go along with those: one for all client activity (creating campaigns, creating subscriber lists, sending campaigns, etc) and one for just when campaigns are sent (so I can invoice them right away since we pay on most of our clients' behalf).
Thanks for the great suggestions Jason an John, we agree that we could make it easier to keep an eye on what your clinets are doing without heading into their respective accounts.