I often get HTML emails through where the senders are so pleased with the design and layout. Most of these I send straight to my junk email folder without having a proper read of the content. This email template is refreshing, stylish and readable, unlike the majority of boxed Verdana emails we are all used to seeing.

Good work!

Further to Simon's comments, I agree that the email firstly delivers engaging and refreshing design and defers from the bog standard boxed templates many campaigners use.

In conjunction with pushing the boundaries of design, (which can be restricted when it comes to email marketing) commercial thought combined with email design best practice points towards this creative ultimately generating ROI

Agreed - refreshing to see design that breaks out the typical mold, although a few recommendations:

1) All Italics is a bit of a readability issue (seems to be a bit of a fad & at that point size makes for difficult reading)

2) Calls to Action need to be more intuitive (the email almost appears to be informational only with no clear "actionable" items).

3) Product shots should be links to that product. That is how many people decide to make decisions to "click thru". Don't trust me? Try it on next campaign and monitor the results.

4) Link to Webversion. One of the main reasons that is there is for those who might not see images. If the path to the web-version is embedded in a graphic, it may get missed completely which defeats the purpose of having it there.

Great comments guys, and I particularly agree with Scott that linking product photos to the website is a must-do.