Nailing your client's welcome email to their subscribers
Posted by David Greiner on August 7, 2007 10:36 PM
For every subscriber list in your client's account, you can set a plain text welcome email to be sent to any subscribers the instant they sign up. This can be an incredibly important part of the subscribe process and is a great way to get your client's email marketing off on the right foot.
I just came across a great new series of insights over at the Email Experience Council from a range of industry experts on this exact topic. The prevailing piece of advice is to make sure you set clear expectations about exactly what the subscriber should be expecting off your client in the future. It's a valuable read and one that should motivate you to revisit the current welcome emails you've set up for your clients, if any.
Related: 9 steps to better welcome emails for new subscribers on the Campaign Monitor blog.
4 total comments:
Great piece of info Dave. I have always seen this initial communication as a great opportunity to set the stage for what's to come in terms of timely and relevant emails. If you spend 15 minutes thinking about a strategic approach here it can yield great results. Even if it means reminding the person what type of content can be found on the site. You never know it may reveal some offering or service or reference to a case study they otherwise would not have been aware of.
Now wouldn't that be great to track? Activity on email confirmations or even an MailBuild / CM HTML based email email confirmation. Hmmmm
Excellent comment Scott, thanks for that. You will be glad to know that we are planning on having html email confirmations in the future, although not with tracking at least initially.
I agree with Scott on the tracking front; it would be nice to see how many people (on the recommended double opt-in setting) went from filling in their details online to actually confirming their details and adding themselves to the list.
Cheers Chris. We'll have some new reports around this idea for Campaign Monitor soon and if they're well received will more than likely make their way across to MailBuild too. No promises of course, but we agree this could work better.